The privacy and security of your information is important to us. This notice explains who we are, the types of information we hold, how we use it, who we share it with and how long we keep it. It also informs you of certain rights you have regarding your personal information under current data protection law. The terms used in this Fair Processing Notice are based on the Information Commissioner’s Office. Find out more about the ICO.

1. Who we are and how important your privacy is to us:

In this privacy notice we at Atlanta Insurance Intermediaries Limited (company number 00756681) which is registered as a company in England and Wales, with our registered addressed at Embankment West Tower, 101 Cathedral Approach, Salford M3 7FB. Atlanta Insurance Intermediaries Limited is part of the Atlanta group, for more information about the group, please visit

Please read this notice carefully as it explains how we as your broker and our panel of insurers collect and use your personal information.

2. The information we collect and where we get it from

In order for us to provide our services to you it is necessary that we collect certain information from you to provide a quote for a new policy or to renew your cover, or to administer your insurance policy. Usually this will be provided to us from you, or someone connected to you, and we will make checks with credit reference agencies to verify your identity, and also run your information against the Claims and Underwriting Exchange to ensure we have the full details of your or any named drivers’ claims history. If you have obtained a quote with us via a price comparison site this information is shared with us to provide our service to you.

Generally, the information will include:

  • General information about you such as your name, address, occupation, contact details and date of birth
  • Information about what and/or who you want to insure, such as vehicle details
  • Your claims and credit history
  • Financial details such as bank accounts and card details
  • Sensitive personal information such as your health and criminal convictions, we will only use this information to help provide you with an insurance policy
  • Information about your use of our website such as your IP address, which is a unique number identifying your computer. Please see our cookie notice for more information

Where we ask you for information about other people, such as additional riders or drivers, you must ensure that you have their consent to give us their details.

3. Why we collect this information and how we will use it

We collect the information above in order to provide you with an insurance quote and/or an insurance policy. It is necessary in order to assess your application, verify your identity and arrange your insurance policy. The information may be used for the prevention and detection of financial crime. We will also use the information you provide to analyse your shopping habits and, if you buy a policy, how you use the benefits. This will help us to continue to design and offer products & services that meet our customers’ needs.

We will use call recording and the details you have given to facilitate compliance and quality monitoring.

In order that we can provide you with a quotation at new business and renewal stage we may use the information you have provided to us for analysis and profiling and to support our pricing strategy, which may involve an automated decision. If you object to an automated decision being made, please contact us and we will review your details.

We and the insurers may collect data about you from credit reference agencies to confirm your identity, assess your risk profile and offer you appropriate products. The search conducted will not impact your credit score and can only be seen by you, us, and the credit reference agency.

4. Communicating with you about similar products

Atlanta Insurance Intermediaries (operating on behalf of BMW Motorrad Insurance Solutions) may contact you to let you know about other products and services from BMW Motorrad Insurance Solutions which may be of interest to you.  If you wish to opt-out of receiving marketing correspondence, you can let us know at any time by clicking on unsubscribe links, in writing or by calling us on 0333 234 1021.

5. Sharing your information

We and your insurer may share your personal information with:

Business partners who help us to provide a service to you on our behalf;

Other insurance companies, reinsurers, legal advisors, loss adjusters, claims handlers and/or other organisations in order to administer any claim you may make;

Organisations where we have a duty to or are permitted to disclose your personal information by law (for example if we receive a valid request from the Police in the interest of preventing and detecting crime);

The Motor Insurance Bureau, that records information of all motor insurance policies for law enforcement purposes.

Fraud prevention agencies available to the insurance industry to check information and prevent financial crime;

Credit reference agencies to check your credit history. This check will be recorded on your credit reference file;

Third parties involved in financial management regarding payment:

  • Our premium finance provider. If you have chosen to pay by instalments your details will be passed to the lender who will arrange the credit agreement.

6. How long we keep your information

We will keep your information only for as long as is reasonably necessary for the purposes set out in the privacy notice and to fulfil our legal obligations:

  • If you have obtained a quote from us, but not purchased the policy, we will retain your records for 3 years
  • If you have contacted our call centre, call recordings will be held for 37 months.
  • If you purchase an insurance policy, we will retain your records for a total of 7 years.

Further details on the information we hold about you and how long we hold it for can be obtained from the Data Protection Officer at Embankment West Tower, 101 Cathedral Approach, Salford, M3 7FB.

7. Securing your personal information

We follow strict security procedures in the storage and disclosure of your personal information in line with industry practices, including storage in electronic and paper formats.

We store all the information that you provide to us, including information provided via forms you may complete on our websites, and information which we may collect from your browsing (such as clicks and page views on our websites).

Any new information you provide us may be used to update an existing record we hold for you.

8. Use and storage of your information overseas

Where we pass information to service providers such as your insurers, some may process this information overseas in countries such as the United States. Where this happens, appropriate measures will be in place to ensure that it is only used to administer your insurance policy and is kept secure at all times.

9. What are your rights

Under data protection law you have the right to change or withdraw your consent and to request details of any personal data that we hold about you. Where we have no legitimate reason to continue to hold your information, you have the right to be forgotten.

We may use automated decision making in processing your personal information for some services and products. You can request a manual review of the accuracy of an automated decision if you are unhappy with it.

If you wish to inform us of changes in consent for marketing, please contact us at the address or telephone number indicated in any recent correspondence or emails you have received from us.

You have the right to complain to us. If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to: the Information Commissioner’s Office (ICO) Wycliffe House, Water Lane, Wilmslow, SK9 5AF.

Further details of your rights can be obtained by visiting the ICO website.

You can contact our Data Protection Officer for more details about any of the information contained in this notice by writing to us at:

The Data Protection Officer
Atlanta Insurance Intermediaries
Embankment West Tower
101 Cathedral Approach
M3 7FB

10. Use of cookies

We may use cookies to track your activity on our site to see how you got to our site and where you go to when you leave us. Find out more about cookies, how we use them and how long they are stored.


Need additional support?

For more information on a full quote, please contact BMW Motorrad Insurance Solutions on
0333 234 1021

Opening hours

  • Monday - Friday: 9.00am - 6.00pm
  • Saturday: 9.00am - 5.00pm
  • Sunday: Closed